Home Services SEO & PPC Growth:
4–24x Client ROI

High Ad Spend, Low Returns — and No Visibility

A digital marketing agency specializing in the home services industry was managing SEO, PPC, and web presence for multiple clients — HVAC companies, plumbers, electricians, and general contractors. Despite significant ad budgets, most clients were seeing mediocre returns with no clear path to scaling.

• Clients spending $5K–$15K/month on Google Ads with inconsistent lead quality
• SEO strategies focused on vanity rankings instead of revenue-driving keywords
• No full-funnel approach connecting awareness to conversion to retention
• Manual lead follow-up causing 40%+ lead leakage
• Campaign performance data siloed across platforms with no unified reporting

Full-Funnel Growth Roadmaps for Every Client

We overhauled the entire approach — defining strategic growth roadmaps for each client that connected SEO, paid media, and automation into a unified revenue engine. Every tactic mapped to a specific business outcome.

• Client-by-client growth audits identifying highest-ROI opportunities
• Revenue-focused SEO targeting "near me" and service-specific keywords with commercial intent
• Google Ads restructuring with single-keyword ad groups (SKAGs) and negative keyword mining
• Full-funnel automation connecting Google Ads → CRM → email/SMS follow-up
• Quarterly performance reviews with stakeholder presentations and continuous campaign optimization
• AI-powered reporting dashboards giving clients real-time visibility into ROI

Compounding Growth Across the Portfolio

We executed in 30-day sprints with continuous optimization, analyzing data weekly and presenting insights to stakeholders every quarter.

• Month 1: Complete audit of all client accounts. Restructured Google Ads campaigns, cleaned up keyword targeting, and set up conversion tracking across all properties.
• Month 2: Launched SEO content strategy targeting high-intent local keywords. Deployed marketing automation for lead nurture sequences — email, SMS, and voicemail drops.
• Month 3: Optimized landing pages for conversion rate improvement. Implemented A/B testing on ad creative and landing page variants. First clients hitting 4x ROI.
• Months 4–6: Scaled winning campaigns aggressively. Top-performing clients reaching 15–24x ROI. Pioneered new full-funnel strategies that became the agency's standard playbook.

4–24x ROI Across the Portfolio

Every client in the portfolio saw measurable improvement, with top performers achieving returns that transformed their businesses:

The strategies developed during this engagement became the standard playbook for the agency, applied across new client acquisitions. Data-driven quarterly reporting ensured continuous improvement and stakeholder confidence.