Brand with a point of view
Clarify who you serve, why your offer matters, and how your visual identity carries that promise across every touchpoint.
Founder-led growth strategy · Johnson City, TN
More qualified inquiries start with a connected plan.
When your brand, local search, advertising and follow-up tell one clear story, the right people can find you—and know what to do next. Terri helps owners connect those pieces into a practical growth system.
Independent healthcare & O&PReal estateHome services
Meet TerriOne thoughtful conversation. A plan built around your business.
Clear priorities. Connected channels. Follow-up that doesn’t leave a good inquiry hanging.
Book a time to discuss your goals → The real problem
Marketing gets expensive when every piece works alone.
A new website can look polished and still leave visitors unsure. Ads can attract attention without a useful landing page. Search can put you in view, while unanswered calls and slow follow-up quietly lose the opportunity.
That isn’t a reason to do everything at once. It’s a reason to make each next move support the one before it—and make the handoff to your team clear.
- Show up where the right people are already looking.
- Make your offer and next step easy to understand.
- Track inquiries and create a dependable follow-up path.
A better way forward 01 · Be recognizable 02 · Be findable 03 · Be considered 04 · Be responsive 05 · Learn and refine Built around your reality
One customer journey. The right work at each step.
We start with what a qualified inquiry should look like for you, then connect the marketing and operations that help create and handle it.
Search that meets intent
Strengthen your website, Google Business Profile and local presence so nearby prospects can understand your services.
Advertising with a destination
Put paid media behind a relevant offer and landing experience—with tracking set up to learn what brings useful inquiries.
Follow-up with a human handoff
Use CRM, forms, email and SMS workflows to organize new inquiries and help your team respond consistently.
Reporting that informs decisions
Review activity, lead quality and operational feedback together. Adjust based on evidence, not vanity metrics.
Practical, not pre-scripted
Prioritize what fits your audience, capacity, geography and budget. No magic formula or promised outcome.
How we work together First · ListenUnderstand the business Then · MapFind the friction Next · PrioritizeAgree on the work Ongoing · ImproveLearn from real signals
A thoughtful process, from first conversation to next iteration.
The strategy session is a starting point—not a sales script. We’ll understand your goals, current setup and constraints before recommending work.
Discuss your services, ideal customers, current inquiry sources, capacity and what success means to your team.
Review the journey from discovery through contact and follow-up. Identify the most useful opportunity to address first.
Define scope, deliverables, responsibilities and measurement in a clear proposal before any engagement begins.
Implement, review qualified inquiries and team feedback, then refine the plan as the business learns.
An illustrative path—not a case study
From scattered touchpoints to a defined inquiry journey.
Imagine an independent practice getting interest from referrals and local search, but with an outdated website and no consistent way to record or respond to inquiries. The first engagement could map the current journey, clarify priority services, refresh key website pages and the Google Business Profile, then establish a simple CRM pipeline and response workflow.
The agreed deliverables would be specific to that business. The team would then review inquiry sources, fit and follow-up—not assume a particular number of leads, patients or revenue.
- Goal: make priority services easier to find and understand.
- Deliverables: scoped website and local profile improvements, intake path and follow-up process.
- Learning: use actual inquiry quality and operational feedback to guide the next iteration.
This is a hypothetical process example, not a client result, testimonial or guarantee.
The capabilities behind the plan
A complete toolkit—without the pressure to buy it all.
Choose only what supports the strategy. Growth + Grace offers the full set of services below, plus hands-on brand, local search and development work.
Marketing & growth
- Web Design & Development
- Web Hosting
- SEO & GEO
- Advertising
- AI Advertising
- AI Marketing
- Social Media Marketing
- Content Creation & Blogging
- AI Listings & Citations
- Reputation Management
- Marketing Strategy
Platform & operations
- CRM & Pipeline Management
- Marketing Automation
- Funnels & Landing Pages
- AI Customer Service
- Email & SMS Marketing
- Call Tracking & Recording
- Invoicing & Payments
- Proposals & Estimates
- Analytics & Reporting
- Workflow Automation
- Membership Sites & Courses
- Communities & Client Portals
- Forms & Surveys
- Affiliate Management
- Software Integrations
Beyond the service directory: brand strategy and identity; Google Business Profile management and local SEO; GoHighLevel (GHL) CRM, pipeline and automation implementation; and custom development with Replit. Website engagements include one website and require hosting.
Growth Social Starter Package
A cleaner, more consistent start across your social presence.
Choose up to four channels. Each selected channel is a one-time $500 setup for optimization and a refreshed, resized, optimized logo plus a banner where the platform supports one.
A focused foundation—not ongoing posting or a promise of audience growth. We’ll confirm channel fit and scope before work begins.
$500per channel · one time
Up to four channels. Optimization + refreshed and resized assets; banner included where supported.
The foundation matters
Your website and local presence should work together.
Every client engagement includes one website, Google Business Profile optimization and management, mandatory website hosting, and a Growth Social Starter Package for up to four selected channels. That gives your offer a consistent foundation, while additional services are chosen for your goals.
We’ll look at what you already have before recommending a rebuild. Local SEO, technical improvements, content, conversion paths and Google Business Profile updates should reflect your real services and service area—not a collection of disconnected keywords.
- One website structured around the services you want to grow.
- Google Business Profile management and accurate local information.
- Hosting is required for website engagements; scope and costs are explained in the proposal.
- Growth Social Starter Package: $500 per selected channel, one time, for up to four channels.
Built for your business context
Relevant expertise for high-trust, local decisions.
People considering a clinician, a home project or a property decision need clear information and confidence in the next step. Your marketing should respect that.
O&P and healthcare
Independent prosthetics and orthotics practices, physical therapy, clinical care and broader healthcare services. Trust, referral context and a patient-centered path matter.
Real estate
Agents, brokerages, property services and related businesses. Connect local expertise, useful content and timely inquiry response.
Home services
Contractors and service-area businesses. Make service coverage, specialties and the estimate or contact process easy to understand.
“The goal isn’t more activity for its own sake. It’s a clearer path from the right person’s need to a useful conversation with your team.”
A guiding principle for the work—not a client testimonial or outcome claim.
Founder-led, personally invested
A real person in your corner—and at the strategy table.
Growth + Grace Digital Labs is founder-led by Terri Smith in Johnson City, Tennessee. Terri brings a practical mix of growth marketing, digital design and real-estate title experience to conversations with owners who need clarity, not another pile of channel tactics.
You’ll talk through the business with the person helping shape the plan. Recommendations are grounded in your market, your capacity and what your team can follow through on.
Rooted in the Tri-Cities. Ready to work across markets.
Start local. Build for wherever your customers are.
Based in Johnson City, serving the Tri-Cities first—with remote engagements across the Southeast, East Coast and nationwide.
Johnson CityKingsportBristol TN/VATri-CitiesEast TennesseeSoutheastEast CoastNationwide
Before you reach out
Good questions, clear answers.
What happens in the free strategy session?
We’ll discuss your business, audience, current marketing and goals, then identify where the inquiry journey may be getting stuck. If there’s a fit, we can outline a scoped next step. There’s no obligation and no guaranteed results.
Do I need every service listed here?
No. Every engagement starts with one website, Google Business Profile optimization and management, hosting, and a Growth Social Starter Package for up to four selected channels. Additional services are prioritized around your goals, existing setup and budget.
How much does an engagement cost?
Scope depends on the work, channels, existing setup and goals. The Social Starter is listed above; other work is scoped in a proposal with deliverables and costs before you decide.
What kinds of businesses are a fit?
We focus on independent O&P and healthcare practices, real estate businesses and home-service owners, while supporting other organizations where our capabilities and goals align.
Where does Growth + Grace work?
We’re based in Johnson City, Tennessee, serving the Tri-Cities and broader East Tennessee. We also work with businesses across the Southeast, East Coast and nationwide.
Can you promise leads, rankings or revenue?
No. Marketing outcomes depend on many factors, including market conditions, budget, offer, competition and follow-through. We build a plan, measure meaningful signals and use what we learn to make informed adjustments.
Your next step
Bring the question you can’t quite solve.
Choose a time for a free 30-minute strategy session to discuss your business, goals and next priorities.
What would make this conversation useful?
- Share the kind of customer or patient you want to reach.
- Tell us what currently happens after someone finds or contacts you.
- Leave with a clearer sense of what to prioritize next.
If the calendar doesn’t load, use the direct booking link above.
Keep booking details focused on your business. Please do not include patient information or other sensitive personal details.
Prefer to call?
Start with a conversation.
Call to discuss your business and the next step, or reserve a strategy session at a time that works for you.
A human contact option
You can call Growth + Grace Digital Labs at (423) 890-0007. If you’d like a scheduled conversation, use the booking calendar.
Growth + Grace Digital Labs
Make the next step make sense.
A clear offer, a connected customer journey and follow-up your team can sustain—that’s a stronger place to grow from.